My Jagged Journey as a Debut Writer
Working With A Publicist
As debut authors, we have numerous decisions to make. It is challenging enough to decide when to continue searching for an agent or when to consider self-publishing or using a credible hybrid publisher. Yet, once that decision is made, even if you have an agent and even if you are published by one of the big five, authors still need to decide whether they want to pay for the services of a competent and respected publicist.
Publicizing our books in advance of publication can significantly enhance visibility, media coverage, and long-term sales. Memoirs often rely on personal storytelling, emotional resonance, and author credibility—publicists are skilled at highlighting these elements to media outlets and targeting the most effective audiences. Then again, some authors may want to – or need to – promote themselves and their books. I am trying to determine the best step for me, and I’d love to hear from those of you who have experience with publicists, including recommendations on who to use.
So, what can publicists handle?
Press Kit & Materials Creation - They craft compelling press releases, bios, Q&A sheets, and media pitches tailored for journalists, podcasters, and bloggers.
Media Strategy & Positioning - Frame your memoir in ways that align with current conversations, anniversaries, or cultural moments, and clarify your "hook" (e.g., such as my foster care experience or teaching in Kenya). They identify ideal timing, outlets, and story angles for your book.
Media Outreach & Interviews - Publicists pitch your story to book reviewers (print and online), podcasts and radio shows, local and national TV, niche media (e.g., foster care advocacy, travel, memoir-focused), and influencers, as well as bookstagrammers.
Advance Review Copies (ARCs) Promotion - Manage ARC distribution to key reviewers, early readers, and media to build early buzz and reviews (e.g., Kirkus, Publishers Weekly, Bookstagram, and Goodreads).
Events & Speaking Opportunities - Organize launch events, author readings, book club appearances, or partner with nonprofits for relevant causes. They can help identify good opportunities and, if we want, support the logistics of tours, launch parties, or nonprofit tie-ins.
Amazon & Goodreads Strategy - Guide early reader reviews, maximize launch-week visibility, and build your online presence before publication.
When should we get started?
Ideal Lead Time: 4–6 months before publication, which allows time for long-lead media (magazines and major outlets need 3–5 months of lead time).
More next week about how to choose and what they cost.